My new book "How to innovate when you must. A practical guide on unlocking innovation" - now available worldwide on Amazon.com

Today I am introducing to you my new book, How to innovate when you must! 

"How to innovate when you must" by Herwig Juster - now worldwide available. 

Why innovation is crucial, especially during economic crises

I believe that innovation is not a luxury, but a necessity, especially during economic downturns. Economic crises force businesses to adapt and evolve. Those that embrace innovation thrive, while those that resist often falter. 

Here are five reasons why innovation is paramount during these challenging times:

1. Competitive Advantage:

• Differentiation: Innovation allows businesses to stand out from competitors by offering unique products or services.
• Market Leadership: Pioneering new solutions can position a company as a market leader.

2. Customer Satisfaction:

• Enhanced Value: Innovative products and services can provide greater value to customers.
• Loyalty: Satisfied customers become loyal advocates, driving future growth.

3. Cost Reduction:

• Efficiency: Innovative processes and technologies can streamline operations and reduce costs.
• Resource Optimization: By finding new ways to use resources, businesses can save money.

4. Risk Mitigation:

• Agility: Innovative companies are better equipped to adapt to changing market conditions.
• Resilience: By diversifying offerings or entering new markets, businesses can reduce their reliance on a single revenue stream.

5. Long-Term Growth:

• New Opportunities: Innovation can uncover new markets and revenue streams.
• Future-Proofing: By investing in innovation, businesses can position themselves for future success.

Innovation is not just a buzzword; it's a strategic imperative. By embracing innovation, businesses can not only survive economic downturns but emerge stronger and more resilient.

How to embrace innovation - Get ready to rethink innovation

This brings me to my new book. It is a comprehensive guide which offers 15 actionable strategies to ignite creativity, spark new ideas, and drive business growth. Through a step-by-step approach, you will learn how to identify untapped opportunities, cultivate a supportive environment, and implement innovative solutions that deliver tangible results. 

Additionally, the included innovation readiness assessment will help you pinpoint your organization's current innovation maturity and guide you toward a more innovative future.

Ready to revolutionize innovation in your organization? My new book, How to innovate when you must, is your guide.

It is my first book outside core polymer engineering topics, however can be perfectly applied to plastics industry organizations, helping to foster new ideas and business growth. If you get a copy, please let me know what you think. You can send your comments either directly to me, or leave a review on the Amazon.com.

Join the innovation revolution! Grab your copy here and let's shape the future.

Thanks for reading & #findoutaboutplastics

Greetings, 

Herwig